Denny Mountain Media uses an array of internal and third-party analytics programs on this project. We also manage the development of complex web applications, extensive web content, and online marketing collateral, including newsletters, forums, and chats.
DIGITAL MEASUREMENT TOOLS: OMNITURE, NIELSEN, NETTRACKER, COMSCORE, COSMOS
Microsoft Volume Licensing enables businesses of all sizes to acquire the latest Microsoft technology to meet their needs and procurement procedures. Denny Mountain Media works closely with multiple stakeholders to identify goals for team scorecards, and then produces custom analysis from existing Microsoft.com key performance indicators (KPIs) and team benchmarks.
DIGITAL MEASUREMENT TOOLS: WEBTRENDS, MS-DECISIONS, COMSCORE
The Microsoft Faculty Connection site is a resource for technology educators that offers free software, curricula, and technical news and forums. Drawing information from internal databases, Denny Mountain Media maintains a variety of scorecards that enable the client to gauge customer interactivity, and uses Consensus and other external survey applications to instrument and manage survey data.
DIGITAL MEASUREMENT TOOLS: REGSYS, DATA MANAGEMENT CONSOLE (DMC), CONSENSUS
Denny Mountain Media generates monthly reports for campaign owners via Ad Reports that detail clickthroughs, impression data, and clickthrough percentages. We also use Ad Expert to pull each month’s available ad inventory to provide campaign owners with the number of impressions required to ensure the success of their campaigns, and we use WebTrends to pull monthly reports that identify the top 200 most-searched terms within Microsoft.com. This project also includes executing Microsoft.com display advertising campaigns (internal digital advertising), managing Windows Mobile inventory, and website marketing tracking/reporting, which entails using several tools to provide performance reports and forecasting.
DIGITAL MEASUREMENT TOOLS: AD REPORTS, AD EXPERT, WEBTRENDS
The Microsoft Download Center is the central repository for all downloadable files published on Microsoft.com. Denny Mountain Media provides web analytics support for the site, programs promotional campaigns, publishes the weekly Download Notifications newsletter, and provides ongoing editing services.
DIGITAL MEASUREMENT TOOLS: WEBTRENDS, INFOPATH, DOWNLOAD MANAGEMENT STUDIO (DMS), EXACTTARGET
Denny Mountain Media provides project management and analytics services to the Microsoft Business and Marketing Organization (BMO) Information Worker group for a social media campaign that includes a blog, Twitter, and Facebook.