WORK HIGHLIGHT

Bringing Microsoft Licensing up to speed

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Take a closer look at our work

  • Microsoft AI for Earth

    We designed, launched, and manage the Microsoft.com site for AI for Earth, Microsoft’s company-wide initiative to address environmental challenges with the power of AI.

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  • Microsoft Licensing

    Since 2006, we’ve managed Microsoft Licensing’s complex and high-volume online publishing, delivering seamless quality across numerous languages and subsidiaries.

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  • Avvo.com

    Since 2015, our crack team of writers and editors has produced hundreds of feature articles a year for the Avvo Stories blog and Lawyernomics site.

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  • Microsoft Xbox

    We know Xbox and its community inside and out. Our editorial programming team produces daily targeted content for the Xbox dashboard, apps, and promotions.

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  • Microsoft Bing

    Our content support team supplies strategy, writing, editing, and production for Microsoft Bing’s home page and search engine results pages.

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  • Archer & Associates

    We redesigned and edited Archer & Associates’ WordPress site not only to look better, but to better reflect its business goals and give potential clients clearer calls to action.

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  • Microsoft Office Blog

    Since 2014, we have provided editorial oversight and workflow management for the Office blog. We make sure that 50 posts a month are scheduled, reviewed, and published across 25 product channels.

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Mobile first

The mobile experience is our number one priority because it’s the number one way that the public is interacting with your online properties. Most experts agree that we have passed a tipping point. More internet traffic now comes from mobile devices than from laptop or desktop computers, mainly due to the combined use of smartphone apps and browsers. For example, most people now use mobile devices to perform Google searches (as of May 2015).

A more practical consideration is that designing for the desktop—and then reworking your design for a mobile screen—is painful. Instead, our designers follow "mobile-first" design, starting with the mobile version of your project and then adapting it to a larger desktop screen. This takes considerably less effort and generally yields better results than adjusting the desktop version for smaller screens. The mobile-first design is typically simpler and more elegant.

Read our designer's thoughts on mobile first design

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