The mobile experience is our number one priority because it’s the number one way that the public is interacting with your online properties. Most experts agree that we have passed a tipping point. More internet traffic now comes from mobile devices than from laptop or desktop computers, mainly due to the combined use of smartphone apps and browsers. For example, most people now use mobile devices to perform Google searches (as of May 2015).
A more practical consideration is that designing for the desktop—and then reworking your design for a mobile screen—is painful. Instead, our designers follow "mobile-first" design, starting with the mobile version of your project and then adapting it to a larger desktop screen. This takes considerably less effort and generally yields better results than adjusting the desktop version for smaller screens. The mobile-first design is typically simpler and more elegant.