Archer & Associates

Project: Website redesign

Archer & Associates, an executive coaching and search firm, needed a new site design. We redesigned the site within their existing branding, improved the site’s usability and security, and gave the content a thorough upgrade.


Editing, writing, design, illustration, production (WordPress), project management, proofing


See the site before the redesign

Archer & Associates wanted to update their existing website to better reflect their business goals, improve the overall design, define clear calls to action, and provide FAQs. Their existing site was an “embarrassment” and in sore need of a complete design and content refresh. The firm also wanted to weave in the principal’s sense of humor and demonstrate its successes (number of executive placements, for example).


First order of business was to migrate their WordPress site to a modern WordPress theme and customize the theme to coordinate with their existing branding, which they wanted to keep. We also added a security certificate to the site, which had been hacked in the past.

We then worked closely with them to define a content strategy that would give potential customers a better sense of who they are and what they do that’s special in this field. We drafted and edited the site content and downloads, added SEO content, and created illustrations for typical “blockages” that their clients encounter when trying to advance to the next level in their careers. The firm now has a professional-looking site that is more discoverable, secure, and useful.

View live site

“This is fantastic! I’ve spent the last couple of hours reviewing it and reading each word. WOW. You made us sound fabulous! I want to meet those people at ARCHER who do all this great stuff! Thank you for all this hard work! It is amazing!”

Ann-Marie Archer, CEO, Archer & Associates

Ready to get started?

Let's talk

Take a closer look at our work

  • Microsoft AI for Earth

    We designed, launched, and manage the site for AI for Earth, Microsoft’s company-wide initiative to address environmental challenges with the power of AI.

  • Microsoft Licensing

    Since 2006, we’ve managed Microsoft Licensing’s complex and high-volume online publishing, delivering seamless quality across numerous languages and subsidiaries.


    Since 2015, our crack team of writers and editors has produced hundreds of feature articles a year for the Avvo Stories blog and Lawyernomics site.

  • Microsoft Xbox

    We know Xbox and its community inside and out. Our editorial programming team produces daily targeted content for the Xbox dashboard, apps, and promotions.

  • Microsoft Bing

    Our content support team supplies strategy, writing, editing, and production for Microsoft Bing’s home page and search engine results pages.

  • Archer & Associates

    We redesigned and edited Archer & Associates’ WordPress site to not only look better, but to better reflect its business goals and give potential clients clearer calls to action.

  • Microsoft Office Blog

    Since 2014, we have provided editorial oversight and workflow management for the Office blog. We make sure 50 posts a month are scheduled, reviewed, and published across 25 product channels.


Connect with us