Archer & Associates

Project: Website redesign

Archer & Associates, an executive coaching and search firm, needed a new site design. We redesigned the site within their existing branding, improved the site’s usability and security, and gave the content a thorough upgrade.

Services

Editing, writing, design, illustration, production (WordPress), project management, proofing

Background

See the site before the redesign

Archer & Associates wanted to update their existing website to better reflect their business goals, improve the overall design, define clear calls to action, and provide FAQs. Their existing site was an “embarrassment” and in sore need of a complete design and content refresh. The firm also wanted to weave in the principal’s sense of humor and demonstrate its successes (number of executive placements, for example).

Outcomes

First order of business was to migrate their WordPress site to a modern WordPress theme and customize the theme to coordinate with their existing branding, which they wanted to keep. We also added a security certificate to the site, which had been hacked in the past.

We then worked closely with them to define a content strategy that would give potential customers a better sense of who they are and what they do that’s special in this field. We drafted and edited the site content and downloads, added SEO content, and created illustrations for typical “blockages” that their clients encounter when trying to advance to the next level in their careers. The firm now has a professional-looking site that is more discoverable, secure, and useful.

View live site

“This is fantastic! I’ve spent the last couple of hours reviewing it and reading each word. WOW. You made us sound fabulous! I want to meet those people at ARCHER who do all this great stuff! Thank you for all this hard work! It is amazing!”

Ann-Marie Archer, CEO, Archer & Associates

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