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Microsoft Bing

Microsoft Bing

Engagement: Bing Content Team

Our team of seasoned journalists and photojournalists provides content support for the Bing home page Popular now carousel and On this day tile, as well as the News answers that are displayed on the search engine results page (SERP).

Roles

Content strategists, Editors, Web producers, Writers, Photojournalists (image sourcing)

Microsoft Bing home page
Microsoft Bing News Answers feature

Background

Microsoft Bing On This Day feature
Microsoft Bing - On this day image

See On this day image

The Microsoft Bing team wanted to expand the amount of content they were developing and needed an editorial department to provide it. Denny Mountain assembled a team to manage and improve the content provided by Bing’s automated system.

Our content editors partner with MSN and Bing News to deliver high-quality, editorially curated News answers on the SERP in response to spiking news events. We summarize why a story is trending and surface the best content to our users to satisfy search intent during all phases of a developing news story. We have editors working in different markets around the clock worldwide and coordinate closely during major global breaking news events.

Outcomes

Our content team supports Bing’s high-volume publishing environment by:

  • Providing custom headlines, photos, and text snippets to enhance the content that Bing automatically displays
  • Preparing daily “spiking topics” reports, which are used by MSN, Bing, and other Microsoft groups
  • Identifying topics that aren’t receiving sufficient coverage and featuring them on News answers or in the Popular now carousel
  • Sourcing Bing home-page photo content
  • Working with MSN to ensure that content in News answers is easily discoverable
  • Supplying additional content for the home page (including quizzes and content for image of the day)
View live site

“Denny Mountain has supplied Bing with vendors for many years; their team is consistently high performing and successfully delivers on aggressive KPIs for our business. As an agency, they are professional, super responsive, and a pleasure to work with.”

H.H.
Bing Product Group

Take a closer look at our teams in action

  • Microsoft Xbox Dashboard

    Microsoft Xbox

    We know Xbox and its community inside and out. Our editorial programming team produces daily targeted content for the Xbox dashboard, apps, and promotions.

    Details
  • Microsoft Bing home page

    Microsoft Bing

    Our content support team supplies strategy, writing, editing, and production for Microsoft Bing’s home page and search engine results pages.

    Details
  • Microsoft Office Blog

    Microsoft Office Blog

    We provide editorial oversight and workflow management for the Office blog, ensuring 50+ posts a month are edited, reviewed, and published across 25 product channels.

    Details
  • Microsoft Licensing home page

    Microsoft Licensing

    Our team managed Licensing’s high-volume online publishing, delivering seamless quality across numerous languages and subsidiaries for 12 years.

    Details
  • Avvo.com Stories Blog

    Avvo.com

    Our crack team of writers and editors produced hundreds of feature articles a year for the Avvo Stories blog and Lawyernomics site.

    Details
  • Microsoft AI for Earth home page

    Microsoft AI for Earth

    Our team provided design and site management support for AI for Earth, Microsoft’s program for addressing environmental challenges through AI.

    Details
  • Archer & Associates home page

    Archer & Associates

    Our team redesigned and edited Archer & Associates’ site to better reflect its business goals and give potential clients clearer calls to action.

    Details

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1300 N Northlake Way, Suite 200
Seattle, WA 98103

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(425) 831-7130

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