Engagement: Bing Content Team
Our team of seasoned journalists and photojournalists provides content support for the Bing home page Popular now carousel and On this day tile, as well as the News answers that are displayed on the search engine results page (SERP).
Roles
Content strategists, Editors, Web producers, Writers, Photojournalists (image sourcing)
Background
The Microsoft Bing team wanted to expand the amount of content they were developing and needed an editorial department to provide it. Denny Mountain assembled a team to manage and improve the content provided by Bing’s automated system.
Our content editors partner with MSN and Bing News to deliver high-quality, editorially curated News answers on the SERP in response to spiking news events. We summarize why a story is trending and surface the best content to our users to satisfy search intent during all phases of a developing news story. We have editors working in different markets around the clock worldwide and coordinate closely during major global breaking news events.
Outcomes
Our content team supports Bing’s high-volume publishing environment by:
- Providing custom headlines, photos, and text snippets to enhance the content that Bing automatically displays
- Preparing daily “spiking topics” reports, which are used by MSN, Bing, and other Microsoft groups
- Identifying topics that aren’t receiving sufficient coverage and featuring them on News answers or in the Popular now carousel
- Sourcing Bing home-page photo content
- Working with MSN to ensure that content in News answers is easily discoverable
- Supplying additional content for the home page (including quizzes and content for image of the day)
“Denny Mountain has supplied Bing with vendors for many years; their team is consistently high performing and successfully delivers on aggressive KPIs for our business. As an agency, they are professional, super responsive, and a pleasure to work with.”
