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Denny Mountain Media

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Microsoft Licensing

Microsoft Licensing

Engagement: Ongoing support and special projects

Our web production teams provided full-service, ongoing support of Licensing’s 50-page website, including editorial, technical updates to adhere to client-side requirements, monthly web analytics, website publishing, download and video publishing, and maintenance to localized pages of the worldwide website. Our team also delivered projects, including website redesigns, site migrations to new Microsoft content management systems, SharePoint sites, and campaigns.

Roles

Project manager, Business analyst, Designers, Web developer, Producers, Editors, Proofreaders, QA

Microsoft Licensing home page

Background

Licensing home page (before redesign)

See the site before the redesign

In 2006, Microsoft Licensing engaged our Digital Services team to provide support for a one-time custom content and website project. The initial project was so successful that the relationship quickly evolved into a long-standing digital marketing partnership. For the next 12 years, we continued to provide Microsoft Licensing with a broad range of services and support that included maintaining their website and online documentation, supporting marketing initiatives and campaigns, refining messaging, and providing analytics and insights that drive strategic planning and increase customer satisfaction.

Outcomes

Licensing is a key revenue stream for Microsoft, so the worldwide Licensing group’s marketing and communication channels play a critical role in the success of the business. Our team matches Licensing’s rhythm of business, scaling up to manage the volume of ongoing work and to support key projects as needed. Our work in this engagement included:

  • Designing marketing campaign pages, from concept to mock-up to wireframe; making adjustments per client review; and guiding the project through development and production
  • Redesigning website to meet technical and design requirements, as defined by Microsoft.com team
  • Migrating website multiple times to stay compatible with the latest version of Microsoft’s proprietary content management system; migration requires building new templates, content changes, and development to ensure page functionality
  • Transitioning the site to four different analytics tools (Web Trends, Digital Analytics, Interana, and Adobe Analytics), as directed by Microsoft, and providing the client with web analytics
View live site

“While we rely on Denny Mountain for their web publishing expertise, we also need them to stay up to date on the constant changes to our company platform. They are our trusted partner who understands our business and delivers what we need at the right time.”

R.T.
Marketing Communications Manager, Microsoft Licensing

~42

Web requests per month

Multiple

Site-wide redesigns and site migrations to new CMS platforms

32

Locales and 6 English-language sites

Take a closer look at our teams in action

  • Microsoft Xbox Dashboard

    Microsoft Xbox

    We know Xbox and its community inside and out. Our editorial programming team produces daily targeted content for the Xbox dashboard, apps, and promotions.

    Details
  • Microsoft Bing home page

    Microsoft Bing

    Our content support team supplies strategy, writing, editing, and production for Microsoft Bing’s home page and search engine results pages.

    Details
  • Microsoft Office Blog

    Microsoft Office Blog

    We provide editorial oversight and workflow management for the Office blog, ensuring 50+ posts a month are edited, reviewed, and published across 25 product channels.

    Details
  • Microsoft Licensing home page

    Microsoft Licensing

    Our team managed Licensing’s high-volume online publishing, delivering seamless quality across numerous languages and subsidiaries for 12 years.

    Details
  • Avvo.com Stories Blog

    Avvo.com

    Our crack team of writers and editors produced hundreds of feature articles a year for the Avvo Stories blog and Lawyernomics site.

    Details
  • Microsoft AI for Earth home page

    Microsoft AI for Earth

    Our team provided design and site management support for AI for Earth, Microsoft’s program for addressing environmental challenges through AI.

    Details
  • Archer & Associates home page

    Archer & Associates

    Our team redesigned and edited Archer & Associates’ site to better reflect its business goals and give potential clients clearer calls to action.

    Details

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We live, work, and play in Seattle

1300 N Northlake Way, Suite 200
Seattle, WA 98103

General inquiries

hello@dennymountain.com

Job inquiries

jobs@dennymountain.com

Give us a call

(425) 831-7130

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